Coast Monthly ventures out in search of fashionable people bringing their bold styles and unique looks to the Texas Coast.

Juanita Ruffeno. Photo by Katherine Adams

Name: Juanita Ruffeno

Day job: New owner of Casanova’s Downfall, an upscale women’s clothing and accessories store, 4630 NASA Parkway, Seabrook.

Where we spotted her: Rearranging a display near the window in her shop.

What inspired her look: “I like bright, vibrant colors that convey energy and fun. I love the color of the blouse, and the skinny leg pants with the bold print are very trendy now.”

Her style is: “Totally mood-driven. Generally, I like things that are comfortable, yet fashionable.”

Sound bite: “Dress to impress … yourself.”

How she got into this business: “I started off in Corporate America in accounting and marketing. After the birth of my third (of six) children, I decided to stay home, but knew I would go back to work someday if I could own my own business doing something that I absolutely loved. That’s what this store is for me.”

Favorite stores: “Casanova’s Downfall, of course, but I love to find small, specialty boutiques. I like to look different from everyone else, and that’s why I don’t go to malls, chain stores or department stores.”

What she’s wearing:
• Tunic-style blouse by Ali Miles: “Ali Miles is a division of Sharon Young, and this style is one of the hottest, trendiest cuts of this season.”
• Skinny-leg pants by Sharon Young: “These pants are so slimming and they’re a vibrant look that works for anyone — teens and up.”
• Jewelry by Brighton: “These are classic pieces that you’d want to own forever.”
• Artisan’s specialty bracelet: “For me, jewelry by artisans are like toys for adults. Wearing this gives my whole outfit a really fun feeling.”